Toyota #1: fear and marketing or pricing and environment?

BusinessWeek on Why Toyota Is Afraid Of Being Number One -- anti-foreign backlash. So Toyota is afraid, and running ad campaigns to emphasize its U.S. employment base.

Kitchen Linker's observations:

• Toyota doesn't have to take the #1 spot no matter how bad the Big Three get. Toyota can raise prices instead.


• Toyota should emphasize (and invest in) green cars. Nothing could be more patriotic, or good for the U.S. economy. Fear and marketing is no substitute for doing good.